The mission of the project was to design a distinctive and representative logo for Urban Color, a company specialized in exterior and interior building painting. The visual identity had to reflect both the technical precision of the craft and the creative impact that color brings to urban spaces.

The main Urban Color logo is designed with modern, bold typography that embodies professionalism and confidence. Its geometric style reflects the strength of urban structures, while the sharp contrast makes it instantly recognizable.

The symbol captures the upward perspective of a city building, symbolizing growth, progress, and transformation. Horizontal lines reflect the rhythm of façades, while the ascending form conveys energy, renewal, and modernity through color.